Whether it’s a curled lip or a keen cheekbone, we all make quick social judgements based on strangers’ faces.
Now scientists have modelled the specific physical attributes that underpin our first impressions.
Small changes in the dimensions of a face can make it appear more trustworthy, dominant or attractive.
The results, published in the journal PNAS, could help film animators or anyone looking to create an instant impression on a social network.
Dr Tom Hartley, a neuroscientist at the University of York and the study’s senior author, said the work added mathematical detail to a well-known phenomenon.
“If people are forming these first impressions, just based on looking at somebody’s face, what is it about the image of the face that’s giving that impression – can we measure it exactly?”
Positive first impressions are especially important in a world dominated by social media, from LinkedIn to Tinder.
Dr Hartley sees the commercial potential in applying his numerical model to the photos people use to present themselves online. “It’s obviously potentially very useful,” he told the BBC.
To make the calculations, each of 1,000 face photos from the internet was shown to at least six different people, who gave it a score for 16 different social traits, like trustworthiness or intelligence.
Overall, these scores boil down to three main characteristics: whether a face is (a) approachable, (b) dominant, and (c) attractive.
Cartoon faces based on the new mathematical model, sliding along 3 scales: approachability, dominance and attractiveness
By measuring the physical attributes of all 1,000 faces and putting them together with those scores, Dr Hartley and his team built a mathematical model of how the dimensions of a face produce those three impressions.
The next step was to get the computer to extrapolate. Using their new model, the team produced cartoon versions of the most (and least) approachable, dominant and attractive faces – as well as all the possibilities in between.

Robin Williams was found dead this afternoon at his home near Tiburon, California, according to the Marin County Sheriff’s Office. The actor and comedian was 63.


